1
Part 1 . Overall Mobile Phone Market in China
February domestic mobile phone shipments reached 6.4 million units, down 56.0 percent
year over year. 16 new models were released in the month, down 61.0 percent
year-over-year (y/y).
Over the past 2 months, d omestic mobile phone shipments reached 27.2 million units and
number of new model release reached 50 down 44.0 percent and 31.5 percent y/y
respectively.
Chart 1: Domestic mobile phone shipments from January 2019 to February 2020
Part 2. Local and MNC Brands of Mobile Phones
February mobile phone shipments by the local brands reached 5.9 million units, down
55.3 percent y/y, accounting for 91.8 percent of the domestic mobile phone shipments.
Number of new model s released by the local brands (10 units) decreased by 70.6 percent
y/y, and represented 62.5 percent of the total number of new model release in the month.
Mobile phone shipment volume for year 2 020 by the local brands reached 24.2 million
units, down 46.5 percent y/y, and accounted for 88.9 percent of the domestic mobile
phone shipments. Number of new models released by the local brands ( 43 units)
decreased by 33.8 percent y/y, and represented 86.0 percent of the total number of new
model release in the domestic market.
-12.8%
-19.9% -6.0% 6.7%
1.2%
-6.3% -7.5% -5.3% -7.1% -6.7% -1.5%
-14.7%
-38.9%
-56.0%
-60% -50% -40% -30% -20% -10% 0% 10%
0 5 10 15 20 25 30 35 40 45
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 M1 M2
2019 2020
shipments (Unit:Million) y/y
2
Chart 2: February 2020 mobile phone shipments by local and MNC brands
Part 3. Development of Smart Phones
February smart phone shipments were 6.3 million units, down 54.7 percent y/y, and
accounted for 99.3 percent of the domestic mobile phone shipments in the month. Over
the past 2 months, smart phone shipments were 26.7 million units, down 42.1 percent y/y,
and represented 98.2 percent of domestic mobile phone shipments.
In February , 14 new smart phone models were released, down 61.1 percent y/y, and
accounted for 87.5 percent of the number of new release. Over the past 2 months, 40 new
smart phone models were released, down 31.0 percent y/y, and accounted for 80.0
percent of the number of new release.
Local Brands
91.8% MNC Brands
8.2%
信通院 - 2020年2月国内手机市场运行分析报告(英文版)
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本文档由 SC 于 2022-11-24 08:15:06上传分享