1
Part 1 . Overall Mobile Phone Market in China
February domestic mobile phone shipments reached 14.5 million units, down 19.9 percent
year over year. 41 new models were released in the month, down 45.3 percent
year-over-year (y/y).
Over the past 2 months, d omestic mobile phone shipments reached 48.6 million units and
number of new model release reached 73, down 15.1 percent and 42.1 percent y/y
respectively.
Chart 1: Domestic mobile phone shipment s from February 2018 to February 2019
Part 2 . Development of 4G Mobile Phones
February domestic 4G mobile phone shipments were 14.0 million units, down 20.2
percent y/y, and represented 96.4 percent of the total shipments. 36 new 4G models were
released in the month, down 35.7 percent y/y, accounting for 87.8 percent of the total new
models this month.
Over the past 2 months, domestic 4G mobile phone shipments were 46.3 million units,
down 14.0 percent y/y, and represented 95.4 percent of the total shipments. The total
number of new model release reached 59, down 33.7 percent y/y, accounting for 80.8
percent of the total new model release. 18303438 37 373339 3935 36 34
15
3%7%5% 5% 4%7% 6% 5% 5% 5% 6% 5% 3%0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%97%93%95% 95%96%93% 94% 95% 95% 95% 94% 95% 96%
0%20%40%60%80%100%120%
01020304050
18M2 18M3 18M4 18M5 18M6 18M7 18M8 18M9 18M10 18M11 18M12 19M1 19M2
Shipments(Unit: Million) 2G Share 3G Share 4G Share
2
Part 3 . Local and MNC Brands of Mobile Phones
February mobile phone shipments by the local brands reached 13.1 million units, down
14.7 percent y/y, accounting for 90.3 percent of the domestic mobile phone shipments.
Number of new model s released by the local brands (34 units) decreased by 49.3 percent
y/y, and represented 82.9 percent of the total number of new model release in the month.
Mobile phone shipment volume for year 201 9 by the local brands reached 45.2 million
units, down 7.6 percent y/y, and accounted for 93.0 percent of the domestic mobile phone
shipments. Number of new models released by the local brands ( 65 units) decreased by
42.0 percent y/y, and represented 89.0 percent of the total number of new model release
in the domestic market.
Chart 2: February 2019 mobile phone shipments by local and MNC brands
Part 4 . Development of Smart Phones
February smart phone shipments were 14.0 million units, down 20.1 percent y/y, and
accounted for 96.4 percent of the domestic mobile phone shipments in the month. Over
the past 2 months, smart phone shipments were 46.1 million units, down 14.2 percent y/y,
and represented 95.0 percent of domestic mobile phone shipments.
In February , 36 new smart phone models were released, down 36.8 percent y/y, and
accounted for 87.8 percent of the number of new release. Over the past 2 months, 58 new
smart phone models were released, down 35.6 percent y/y, and accounted for 79.5
percent of the number o f new release.
Local Brands
90.3%MNC Brands
9.7%
信通院 - 2019年2月国内手机市场运行分析报告(英文版)
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