1
Part 1 . Overall Mobile Phone Market in China
November domestic mobile phone shipments reached 35.4 million units, down 18.2
percent year over year. 39 new models were released in the month, down 49.4 percent
year-over-year (y/y).
Over the past 11 months, d omestic mobile phone shipments reached 378.6 million units
and number of new model release reached 722, down 15.6 percent and 25.1 percent y/y
respectively.
Chart 1: Domestic mobile phone shipment s from November 2017 to November 2018
Part 2 . Development of 4G Mobile Phones
November domestic 4G mobile phone shipments were 33.6 million units, down 16.9
percent y/y, and represented 94.9 percent of the total shipments. 33 new 4G models were
released in the month, down 36.5 percent y/y, accounting for 84.6 percent of the total new
models this month.
Over the past 11 months, domestic 4G mobile phone shipments were 357.9 million units,
down 15.2 percent y/y, and represented 94.5 percent of the total shipments. The total
number of new model release reached 553 down 26.6 percent y/y, accounting for 76.6
percent of the total new model release. 43
4339
18303438 37 373339 3935
6.6% 5.1% 6.9%3.2%6.9%4.6% 4.7% 4.1%6.8% 6.1% 5.1% 5.2% 4.9%0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% 0.2%93.4% 94.8% 93.0%96.8%
93.0%95.4% 95.3% 95.9%93.2% 93.9% 94.8% 94.5% 94.9%
0%20%40%60%80%100%120%
01020304050
17M11 17M12 18M1 18M2 18M3 18M4 18M5 18M6 18M7 18M8 18M9 18M10 18M11
Shipments(Unit: Million) 2G Share 3G Share 4G Share
2
Part 3 . Local and MNC Brands of Mobile Phones
November mobile phone shipments by the local brands reached 30.6 million units, down
17.9 percent y/y, accounting for 86.4 percent of the domestic mobile phone shipments.
Number of new model s released by the local bra nds (37 units) decreased by 49.3 percent
y/y, and represented 94.9 percent of the total number of new model release in the month.
Mobile phone shipment volume for year 201 8 by the local brands reached 338.6 million
units, down 15.4 percent y/y, and accounted for 89.4 percent of the domestic mobile
phone shipments. Number of new models released by the local brands ( 657 units)
decreased by 27.1 percent y/y, and represented 91.0 percent of the total number of new
model release in the domestic mark et.
Chart 2: November 2018 mobile phone shipments by local and MNC brands
Part 4 . Development of Smart Phones
November smart phone shipments were 33.3 million units, down 17.5 percent y/y, and
accounted for 94.1 percent of the domestic mobile phone shipments in the month. Over
the past 11 months, smart phone shipments were 356.4 million units, down 15.3 percent
y/y, and represented 94.1 percent of domestic mobile phone shipments.
In November , 32 new smart phone models were released, down 38.5 percent y/y, and
accounted for 82.1 percent of the number of new release. Over the past 11 months, 551
new smart phone models were released, down 25.6 percent y/y, and accounted for 76.3
percent of the number of new release.
Local Brands
86.4%MNC Brands
13.6%
信通院 - 2018年11月国内手机市场运行分析报告(英文版)
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