1
Part 1 . Overall Mobile Phone Market in China
October domestic mobile phone shipments reached 38.5 million units, up 0.9 percent year
over year. 48 new models were released in the month, down 25.0 percent year -over-year
(y/y).
Over the past 10 months, d omestic mobile phone shipments reached 343.2 million units
and number of new model release reached 683, down 15.3 percent and 23.0 percent y/y
respectively.
Chart 1: Domestic mobile phone shipment s from October 2017 to October 2018
Part 2 . Development of 4G Mobile Phones
October domestic 4G mobile phone shipments were 36.4 million units, up 1.6 percent y/y,
and represented 94.5 percent of the total shipments. 32 new 4G models were released in
the month, down 36.0 percent y/y, accounting for 66.7 percent of the total new models this
month.
Over the past 10 months, domestic 4G mobile phone shipments were 324.3 million units,
down 15.0 percent y/y, and represented 94.5 percent of the total shipments. The total
number of new model release reached 520 down 25.8 percent y/y, accounting for 76.1
percent of the total new model release.
Part 3 . Local and MNC Brands of Mobile Phones
October mobile phone shipments by the local brands reached 32.5 million units, up 1.9 38
43 43 39
18 30 34 38 37 37 33 39 39
6.2% 6.6% 5.1% 6.9% 3.2% 6.9% 4.6% 4.7% 4.1% 6.8% 6.1% 5.1% 5.2% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% 93.8% 93.4% 94.8% 93.0% 96.8% 93.0% 95.4% 95.3% 95.9% 93.2% 93.9% 94.8% 94.5%
0%20%40%60%80%100%120%
01020304050
17M10 17M11 17M12 18M1 18M2 18M3 18M4 18M5 18M6 18M7 18M8 18M9 18M10
Shipments(Unit: Million) 2G Share 3G Share 4G Share
2
percent y/y, accounting for 84.4 percent of the domestic mobile phone shipments. Number
of new model s released by the local brands (39 units) decreased by 36.1 percent y/y, and
represented 81.3 percent of the total number of new model release in the month.
Mobile phone shipment volume for year 201 8 by the local brands reached 308.0 million
units, down 15.2 percent y/y, and accounted for 89.8 percent of the domestic mobile
phone shipments. Number of new models released by the local brands ( 621 units)
decreased by 25.0 percent y/y, and represented 90.9 percent of the total number of new
model release in the domestic market.
Chart 2: October 2018 mobile phone shipments by local and MNC brands
Part 4 . Development of Smart Phones
October smart phone shipments were 36.3 million units, up 1.3 percent y/y, and
accounted for 94.1 percent of the domestic mobile phone shipments in the month. Over
the past 10 months, smart phone shipments were 323.1 million units, down 15.1 percent
y/y, and represented 94.1 percent of domestic mobile phone shipments.
In October , 32 new smart phone models were released, down 36.0 percent y/y, and
accounted for 66.7 percent of the number of new release. Over the past 10 months, 519
new smart phone models were released, down 24.7 percent y/y, and accounted for 76.0
percent of the number of new release.
Local Brands
84.4% MNC Brands
15.6%
信通院 - 2018年10月国内手机市场运行分析报告(英文版
文档预览
中文文档
2 页
50 下载
1000 浏览
0 评论
0 收藏
3.0分
温馨提示:本文档共2页,可预览 3 页,如浏览全部内容或当前文档出现乱码,可开通会员下载原始文档
本文档由 SC 于 2022-11-24 08:37:09上传分享